90-Day Plan: terms

1. The service and price

The 90-Day Plan from 228 OPERATORS reviews your business and sets out recommended actions for days 1 to 30, 31 to 60, and 61 to 90. The review and action plan are combined in the OPERATORS Report, delivered as a PDF.

The price is a one-time payment of CAD $799, plus applicable taxes. Implementation, monthly management, and the expenses needed to carry out recommendations are separate.

The service is for an operating business. The person responsible must be able to provide relevant information and decide priorities. A business without an active offer or observable activity is outside the standard scope. A primary need for a legal, tax, accounting, cybersecurity, or HR compliance audit is not eligible.

2. What the price covers

The standard scope includes:

• one legal entity, one primary brand, one main website domain, one primary geographic market, and one reporting currency;
• up to eight priority customer-journey web pages and three core offers;
• up to three acquisition channels reviewed in depth;
• up to eight key tools or integrations;
• up to five verified direct competitors;
• up to twelve months of historical data, where available;
• one questionnaire and up to eight sets of supporting information, such as a CRM export, analytics report, procedure, or decision-useful summary.

Additional items are listed, but reviewing them in depth requires a separate written scope. Multiple brands, entities or markets, an unusual amount of data, or specialist research may require another proposal.

We confirm the scope before work starts. If your order is not eligible and no revised scope is accepted, payment is refunded in full before work begins.

3. The review and Report

The review covers eight areas: your offers, prices, and margins; your market and brand; customer acquisition; sales and CRM; delivery; responsibilities; tools and automation; and the numbers used to make decisions.

The Report includes the sources used, an operating overview, up to sixteen useful findings, and three priorities. The number of findings depends on the evidence. We do not invent problems to fill a section.

For each priority, you see the recommended action, the person or role that should handle it, what needs to be completed first, the resources required, and the results to track. Conditions for continuing, adjusting, or stopping an action are identified where relevant.

The Plan organizes actions over 30, 60, and 90 days. These 90 days are the recommended implementation horizon. They are not the Report's production time or three months of support included in the price.

4. Information and implementation costs

We distinguish verified facts, information you provide, estimates, unknowns, and items that do not apply to your business. Missing information is never silently replaced with zero or an invented value.

Named competitors are checked directly and dated. Estimates state their assumptions and method. An incomplete calculation is shown as a justified range or remains unknown.

The 90-day budget separates professional fees, software, suppliers, advertising, and your team's time. Where relevant, each cost identifies who pays, the amount or range, currency, frequency, taxes, source and date, and requirements that affect it.

Costs are identified as confirmed, estimated, requiring a proposal, internal effort, unknown, or excluded. The Plan does not guarantee future supplier prices or implementation fees that have not been agreed.

The service does not guarantee revenue, lead volume, conversion, savings, or profitability. It does not include work in your accounts, exhaustive cleanup of inconsistent data, or the specialist audits excluded in section 1.

5. Your information and when the delivery period starts

The questionnaire covers your business and decision-maker, offers and customers, market, sales and follow-up, delivery, tools, decision-useful costs, and your 90-day goals and resources.

You provide the supporting information relevant to your situation. A range can replace a sensitive exact amount when it is sufficient for the decision.

If essential information is missing, we may ask for clarification, explicitly limit the depth of the affected section, or decline the scope. These limits are explained rather than hidden in the Report.

The three-business-day delivery period begins once payment is confirmed and we have confirmed your completed questionnaire and the scope of work in writing. The later of these two events starts the period.

Business days are Monday through Friday, excluding the holidays observed by GROUPE 228 in Quebec, using Toronto time. Necessary clarification delays the start until essential information has been validated.

If the questionnaire has not been validated within 30 calendar days of payment, the order is placed on hold. The delivery period is not running. Resuming requires complete information and another capacity check; the terms you accepted remain unchanged.

6. The meeting and corrections

One 45-minute Google Meet is included. Book it within ten business days of delivery. One reschedule is allowed with at least 24 hours' notice. A no-show without notice uses the included meeting unless a written exception is approved.

One round of factual or contextual corrections is included. Send one consolidated request within seven business days of delivery. The corrected version is delivered within three business days of receiving the complete request.

Corrections concern information available before the review. A new entity, brand, major source, or expanded scope is not a correction.

Without a consolidated request within the stated period, the Report is considered accepted for managing the engagement. This does not remove any rights provided by law.

7. Cancellation and refunds

Before work starts, you may request a full refund in writing. An ineligible order is also refunded in full if no revised scope is accepted.

After work starts, the Plan is normally non-refundable.

Once the Report has been delivered, the Plan is non-refundable, except where required by law. Included corrections remain available under the Plan's terms. This policy does not prevent us from correcting a duplicate charge or billing error.

If 228 OPERATORS cannot deliver or correct the promised work, the case is reviewed to determine the applicable correction or refund. Mandatory rights and remedies remain available. Sending a file alone does not establish that the promised work was provided.

The service credit described below is never a refund of the Plan.

8. Two ways to implement the Plan

You keep the Report and can implement the Plan with your team, advisers, or suppliers. You decide who carries out the actions and are responsible for implementation time and expenses. Some work may require specialist skills.

You can also ask 228 OPERATORS to implement some or all of the actions. Scope, schedule, responsibilities, and fees are then defined in a separate written proposal. This implementation is not included in the Plan price.

9. The service credit

A CAD $799 service credit may reduce eligible fees on the third-month invoice of an initial eligible implementation engagement. It does not reduce the upfront Plan payment.

All of the following conditions must be met:

• the Plan is paid for and delivered;
• the initial proposal is signed for at least three consecutive months;
• the engagement concerns the Plan's priorities;
• the customer is the same legal entity and operating brand as on the Plan invoice; an affiliate requires written approval before the proposal;
• the first two monthly invoices are paid in full;
• the engagement is active when the third-month invoice is issued;
• eligible third-month fees total at least CAD $799 before taxes;
• the proposal identifies the Plan and credit terms without increasing the normal price to absorb the credit.

The third month is the third consecutive monthly period from the service start date in the signed proposal.

Only 228 OPERATORS professional fees for implementing or operating the Plan's priorities qualify. Taxes, media spend, software, licenses, telephony, supplier fees, disbursements, interest, and past-due balances are excluded.

The credit reduces the eligible subtotal before taxes. There is one credit per paid Plan. It has no cash value and is not refundable or transferable. It cannot be combined with another promotion without written authorization. An unused balance does not automatically carry forward; an exception requires written review before the proposal. This version has no expiry date.

If the engagement ends before the third month or either of the first two invoices remains unpaid, the credit does not apply. The Plan invoice and monthly invoices remain separate. Adjustments to an issued invoice must remain traceable and use a credit note when required. Taxes are checked for the particular order.

10. Confidentiality and retention

Your information is used to qualify, produce, check, deliver, and explain the Plan, or to perform separately authorized implementation. Only necessary people and platforms may access it. External providers must be named in the applicable privacy policy or agreement. Access is limited, preferably read-only, and removed when no longer needed.

Exports and working copies containing your data are deleted within 90 days of final acceptance, except where a legal obligation, active dispute, or implementation engagement requires retention. The final Report and delivery proof may be kept for up to 36 months for support and continuity, subject to deletion requests and legal obligations. Financial records follow their separate statutory schedule.

Your data, screenshots, figures, findings, or case cannot be used in advertising, a portfolio, ACADEMY, or another customer's work without your written authorization. Removing a name alone does not anonymize data. Access, correction, and deletion requests follow the applicable privacy policy.

11. Your Report and our methods

You own your copy of the Report and the content specific to your business. You may use, modify, and share it with employees, advisers, and suppliers for internal use and implementation.

228 OPERATORS retains its pre-existing methods, structures, classifications, templates, code, controls, and tools. General methods and empty templates may be reused when they contain no identifiable customer information or findings.

The Report may not be resold, published as a template, or used as a public case study without a written agreement.

12. The version that applies to your order

Before purchase, the applicable terms must be available in the selected language. The exact version, hash, language, acceptance date, sales surface, and payment and order references are kept together. Delivery proof must identify the final Report actually provided.

An older order keeps the terms accepted for that order. If they cannot be established, they must be reconstructed from dated evidence, and delivery remains blocked until the issue is resolved.